Social networking gives the publishers a new space for content. However, users have not got used to Stories yet.
Facebook pages get new ways to spread their content. The world's largest social network has decided to access the Stories format, firstly used in Snapchat's chat application. This special photo albums, which disappears automatically after 24 hours, will be able to create pages through the mobile app next month. Unlike ordinary users, however, they will not gain access to a feature that Stories will automatically post on both Facebook and Instagram. He is a subsidiary of the first social network, and that format is quite well on it.
There will be no promotion of individual stories, according to Marketingland.com, a spokesman for the company. At the same time, the Web points to the fact that they do not need Stories de facto or any promotion at the moment. Disappearing photo albums are created only by few Facebook users. So any new Story is in a special feed, where new creations of this format are displayed, practically unimaginable. Regarding the location of this feed, Stories are paradoxically one of the first elements that Facebook will see when it comes to launching Facebook. In this respect, Stories have a specific marketing potential. In addition, Techcrunch also outlined how such a multimedia format could be used by brands. He expects to see much more "behind the scenes" of running a company or preparing regular campaigns. In this case, the user will see how a particular ad has been filmed - which in its final form will find the (paid) placement directly in the listing of regular Facebook user posts.
But an important question remains, how many of them really click on Stories, even if the posts of this format are the first thing people will see. When Stories are left blank for most of the time, users with this format have virtually no chance to get acquainted with and become accustomed to their consumption. The exact figures on how many people actually use and view this feature have not yet been published by Facebook, but there are some estimates that will make it hard to compare with Instagram or Snapchat.
"Only eight of my 2,800 facebook friends have posted their 'story' over the past 24 hours. And three of these were simultaneously published on Instagram, "says Techcrunch editor. The experience of the author of this article remains similar, with the fact that 200 of his contacts do not use this feature at the time of article writing. On the contrary, Instagram reports other numbers, directly through its official statistics. Stories use it for 250 million users out of a total of 800 million people who run the app at least once a month. To stimulate a similar interest in Stories is now also trying Facebook. Given that there is not much room for other sponsored content in the newsfeed, the effort to advertise even this relatively outdated format makes it all the more meaningful.